July 19, 2013  •  Gertie & Mary  •  Articles - Max Mara

“I can put diapers in it, a sippy cup and a big thing of Goldfish. It’ll all fit,” Jennifer Garner said on Thursday night just before mugging for the crush of ready-to-pounce photographers. The actress was feting her new hyphenate — the face of Max Mara — at Bill’s in New York and, at the moment, discussing the mommy-friendly functions of Max Mara’s JBag, the shining star of the brand’s newly pushed accessories category. “I like the size of it. You can fit anything you need, but it’s not a tote. I’m kind of tired of the huge tote thing.”

The room soon moved downstairs, packing into the dining area, anchored by a single long, cream-cloaked table dotted with clouds of blue curiosa roses, lavender hydrangeas and dahlias. Some guests fanned themselves with their menus while others scanned it.

Soon Maramotti stood to toast Garner. “I think it’s very rare in this industry to meet a person who embodies the values of a company that is over 60 years old,” he told the table. “It’s really a perfect match. She’s really special to us.” Garner beamed from her seat.

Source: WWD.com

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