June 24, 2010  •  Gertie & Mary  •  Articles - Save the Children

kgb 542542, America’s favorite text answer service, will support Save the Children Artist Ambassador Jennifer Garner and Save the Children’s new k2kUSA kids advocacy campaign to call attention to the need for early childhood education in the U.S. kgb will work to promote Garner’s campaign by launching a unique “Text-ition,” a national text petition to raise awareness and gather supporters for Garner’s visit to Capitol Hill today.

“Texting is one of the most widespread communications platforms we have and we can’t think of a better use for the technology than to promote awareness among young people of the vital importance of early education in America,” said kgb CEO of Mobile and Digital businesses Bruce Stewart. “Text is the interactive medium of choice today for America’s young people, so we’re harnessing the power of that behavior to create America’s first ‘Text-ition,’ a text petition they can join to show their support for the k2kUSA campaign that Jennifer Garner can cite in her discussions with lawmakers today. This text petition is an historic ‘first’ — a new way to build and activate an army of advocates.”

kgb will be tagging messages to its millions of users with a call to action to sign the “Text-ition” and tabulating the results that Ms. Garner can cite in her lobbying efforts on Capitol Hill.

“I’m so glad that we are harnessing the power of kids and texting to demonstrate the importance of early childhood education,” said Save the Children Artist Ambassador Jennifer Garner. “The new k2kUSA campaign is a potent new advocacy tool that gives a voice to kids and their families so that all kids have a fair start in life. I’m thrilled kgb is supporting our efforts with their unique and forceful ‘Text-ition’ that will send our message to members of Congress.”

In addition to encouraging customers to join the “Text-ition,” kgb, which answers millions of questions every year, will feature an early childhood education quiz on its Web site, kgb Answers at www.kgbanswers.com, where visitors can learn more about the k2kUSA campaign.

kgb’s 542542 text answer service is powered by thousands of Special Agents who provide quick, accurate answers to any question at a cost of 99 cents per question. Anyone who wants to be counted as part of the Kids-to-Kids “Text-ition” initiative can simply text “K2KUSA” to 542542 at no charge to register their support for Garner’s initiative.

Source: TradingMarkets.com

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