April 12, 2013  •  Gertie & Mary  •  Articles - Max Mara

Jennifer could be the new face of MaxMara. The actress is reported to have shot an advertising campaign for the Italian fashion house.

MaxMara has so far declined to comment – neither confirming nor denying the speculation. According to WWD, Garner was photographed recently for the brand, but the exact nature of the shoot has yet to be confirmed.

If true, this would mark a significant departure from the norm for the house. While it has worked closely with many actresses as ambassadors in the past – such as Katie Holmes, Hailee Steinfeld and Chloe Moretz – this has generally been in connection with its Women in Film fashion award, preferring to cast models in its advertising campaigns.

The appointment would mark Garner’s first major fashion partnership.

Source: Vogue.co.uk

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