September 25, 2010  •  Gertie & Mary  •  Articles - Charity - Events

Elyse Walker, owner of the celebrated boutique in Pacific Palisades, started the Pink Party for very personal reasons. Before Walker ran this sleek and chic shop, back when she was a math major at Columbia University, her mother was diagnosed with Stage IV ovarian cancer. Walker managed to graduate and take over her family retail business in New York.

Her mother passed away at the shockingly young age of 42. Years later, in 1999, Walker established her incredibly successful namesake store, and as recently as this summer, expanded her retail empire to include an über-sophisticated online editorial and retail style depot. In between these pursuits, she found time to launch the Pink Party—a benefit to help Cedars-Sinai Women’s Cancer Research Institute. 2010 marks the sixth year of this bash, and it promises to be tremendously successful. In addition to hostess Jennifer Garner, the event will feature Hollywood supporters like Denise Richards, Anna Kournikova, Nicole Richie, Marcia Cross, James Denton and many more.

The Pink Party is offering Gilt City members two special packages: an individual ticket to the event, plus in-store styling by a senior stylist at Elyse Walker, discounts, a table at the event, and a gift bag. There’s also a VIP gift bag–filled with a swanky stash of covetable goodies.

The Pink Party event will be held on September 25, 2010 at 8:00pm at Drai’s Hollywood


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