The Hollywood Reporter shared that YouTube has new channels that they are going to be sharing at the Upfronts this month. And one of them features a new series with Jen!
Wednesday’s presentation includes new series featuring stars like Virginia Madsen, Jennifer Garner and Julia Stiles as well as the results of a study titled “Generation V,” about the video-watching and -sharing habits of young adults.
YouTube has announced the launch of three new channels devoted to original content about the lives of women, a spotlight on U.S. Olympians and one that comes from the organizers of the Tribeca Film Festival.
The announcements comes ahead of YouTube’s participation in Digital Newfronts, a new two-week event where big online giants hold TV industry-style pitches to ad buyers. YouTube’s event, which it is calling “Brandcast,” will be held at the Beacon Theater in New York City and will feature the company’s top content and sales executives.
YouTube, which counts more than 800 million visitors watching 3 billion hours of video per month, is extending the channels initiative it introduced last autumn. On top of the 100 niche channels the company has already launched on its platform, the video hub is rolling out at least three new channels, saying that by the end of July, there will be 25 hours of new original content on the website.
One of those channels is called “WIGS,” from filmmakers Jon Avnet (Black Swan, Fried Green Tomatoes, Risky Business) and Rodrigo Garcia (Albert Nobbs, In Treatment, Mother and Child), and will show series, documentaries, behind-the-scenes videos and other unscripted content about the lives of women.
The channel is already programmed with three series that will feature such stars as Virginia Madsen, Stephen Moyer, Caitlin Gerard, Jennifer Garner, Alfred Molina and Julia Stiles. Other series are also said to be coming that will star Jennifer Beals, America Ferrera, Dakota Fanning, Michael C. Hall and Alison Janney.
In conjunction with the U.S. Olympic Committee, and sponsored by AT&T, YouTube is also rolling out the “Team USA” channel, which will feature past and present Olympians, instruction from Olympic sport coaches, and historical Olympic Games footage.
Later this year, YouTube will also roll out “The Picture Show” channel from Tribeca Enterprises, producers of the annual Tribeca Film Festival and Maker Studios.
The presentation Wednesday is not only about touting new content, including a new-live action series entitled Halo 4: Forward Unto Dawn on the Machinima channel, but also about hyping the growth of the online video sector in an attempt to win the hearts, minds and pocketbooks of ad buyers.
YouTube says it has commissioned a study, “Generation V,” and is beginning to share results of the findings. According to the study, men aged 18-34 are now spending more time streaming video than watching live TV, one third visit YouTube multiple times a day, half subscribe to a YouTube channel and two thirds shared YouTube videos in the past week. The numbers are slightly less for women aged 25-49, where it’s reported that 40 percent subscribe to YouTube channels. But the company targets their specific sharing habits, saying that a third of these women regularly share online video with their kids or parents.